Riptide Music Video
'Riptide' Music Video Genre and context The genre is clear almost right from the start and the genre of this music identifies as indie-folk with a pop undertone to it. It can be seen as indie because of the style of the song as well as the music video that accompanies it. The fact that this song is heavily based on the indie genre, it is quite unique as it is music not released from a major label and rather only when Vance Joy gained attention to then be released to Atlantic Records which is a well-known sub-label of Warner Records. This was his first single that he released in USA and became rated platinum. The music video itself appears to have a low budget as there are no big special effects and the visuals are quite basic. The low budget look of the music video leaves the audience wondering why there are no special effects. They could think that either Joy wants a simplistic visual effect to it or it could be because of the low funding. It could also be Joy's decision t...