Social Media in the Online Age - Zoella
Social Media in the Online Age - Zoella Overview Zoe Sugg is a well-known British social media influencer, known by the name of 'Zoella'. She began uploading videos to Youtube in 2009 and gradually attained popularity and many views. At the same time, she had also created a blog page involving lifestyle, fashion and cosmetics which also gained her many blog visits. She worked as an apprentice for an interior design company after finishing her A-Levels in college. She suffers from anxiety disorder which was one of the reasons why she did not attend university. Content Zoella's content is based mainly on YouTube although she also has a large audience on her blog page. Her videos are typically focused on vlogs as well as videos on shopping trends. Her 'personal vlogs' involve her opening up to the audience in a less-enthusiastic manner as she explains her personal thoughts and experiences. These types of videos shine a l...