Tide Print Advert

Layout

The layout of the Tide poster advert appears bright and eye-catching on first glance. The poster shows a large picture of a woman who takes up most of the print to emphasise that this is directed to women. The picture shows the woman hugging a box of Tide washing detergent. There is big text in red at the top of the poster reading 'Tide's Got What Women Want!' There is also a line of text at the very top in a smaller sized text than the slogan showing 'No wonder you women buy more TIDE than any other washday product!' Next to the woman hugging the Tide box there is a box of text also emphasising 'No soap- no other "suds"- no other washing product known- will get your wash as CLEAN as TIDE!'  There are many hyperboles used for effect in this advert to exaggerate how good their product is such as "World's CLEANEST Wash!" and "World's WHITEST Wash!". There is also another picture of a women able this text box. In total, there are pictures of five women on this one poster.

Stereotypes

This woman is pictured three times with two other different women. This is likely to have been done to emphasise that this advert is aimed at women, preferably women who stay at home. Because of this, it is seen as a quite stereotypical advert pushing women to buy Tide washing detergent because it is deemed 'normal' for a woman during the 1950s (time this advert was put up), to stay at home to cook and clean and in this advert to wash clothes whilst the 'man of the house' is meant to go to work and provide for the family.

The woman who is hugging the Tide box seems to have a happy facial expression when hugging this box as if to show that she's attached to the washing detergent and is happy upon receiving the Tide box to wash clothes. There are also hearts above the big picture of the woman to show that she loves the Tide box and is willing to wash clothes. Overall, all the women featured on this advert print are smiling and seem happy to give an overall positive vibe.

Colour and design

The background of the poster is quite simple and basic in style as it is white. This might of been done for the reader to focus more on the text and message of the advert rather than the detailing and colours of the poster. Most of the text is big and in a bright red colour to attract the reader's attention to read those texts before reading anything else. The text is also in capital letters which add to the red coloured text to emphasise a message in the advert. A big coloured picture of a woman is also around the centre who is hugging the Tide product being advertised so that the reader knows what the product is.

Target audience

The target audience of the advert is fairly noticeable straight away from skim-reading over the advert poster as there are no men seen so that means that is is aimed at women during the 1950s, preferably working-class women to provide for their family since around that time, there were stereotypes of women having to work at home. Also since fridge freezers, vacuum cleaners, microwaves and washing machines were become popular at that time, women thought this was ideal for these household equipment.

Context

Tide may of chose to advertise women for this advert only because during the 1950s, men were more inclined to do more 'masculine' advertising such as advertising clothes, tools or cars. Women were inclined to advertise technology, gadgets for the house and these types of every-day essentials for the house, such as Tide washing detergent. The women in this advert is using a scarf as a headband which is what many other women during that time used to wear to reinforce this 'at home' look. She may of worn this headband to show that she is busy doing housework and so needs her hair out of the way to carry out her duties as an 'ideal' 1950s woman. During the WWII, women had already been adapted to these duties such as working in the house which were seen as normal and so lower-middle class women were appealed to adverts like these which show the need for these household cleaning products.