Dizzee Rascal - 'Dream' music video analysis Narrative The narrative of the song is about Dizzee Rascal telling this audience that he had a dream and managed to achieve it. The overall tone of this song is inspirational and Dizzee wants to get his message across that you need to work hard and be committed to achieve your dreams. The music video is set in a elderly woman's living room as she is playing a piano. The actual setting of the living room is fairly simple in colour by the wallpaper being a simple cream colour and the curtain by the window being a brown colour. The small snippet of the living room already shows that it is set in a stereo-typically ideal British woman's living room and from listeners expecting a darker tone and setting due to Dizzee Rascal being a grime rapper and there are dark undertones of the genre, however the music video and the beat is quite upbeat and colourful making this song by Dizzee an unexpected surprise. Camera and lighting The li...
WaterAid Advert UK represented in the advert There's only a one-second clip of the UK. We do not actually know if it is the UK or not, but we can assume it is since in the background we can hear a woman with an English accent announcing that it will rain. A radio can be seen in front of a window with rain droplets trailing down the window. Behind the window, it seems as if it is someone's garden and gives the impression that it is set in a suburban area. Even though it is a brief scene, it stands out from the advert and shows how in the UK, people take the rainy weather for granted compared to a location in Africa where there is hardly rain water. Target audience The target audience is addressed from the start of the advert as people in the UK. From the first couple seconds of the advert showing a place in the UK, it is aimed towards UK residents, most specifically working-class people. The radio that is playing in the first couple seconds somewhere in the UK is mean...
How do the representations in Figure 1 position the audience to desire the Patek Phillipe watch? Figure 1 is a poster which advertises the Patek Phillipe watch. First of all, when looking at the colour scheme used, it is simple and not colourful or vivid. The colour palette chosen is unusual as the image of the poster itself is in black and white with the only other colours being gold for the logo and brown for the banner which has the watch in silver and blue-grey. This colour scheme could have been chosen to make the audience focus on the watch which is in colour and stands out as well as the black and white image of the man and his son which is the main focus. The logo and text is in gold which normally symbolises wealth or something expensive and luxurious which in this instance is the watch. The brown banner gives the feeling of old and antique however with the gold text, it gives the audience the impression that it should be kept in good condition to maintain its value over t...
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