A Level Test Paper Questions
How do the representations in Figure 1 position the audience to desire the Patek Phillipe watch? Figure 1 is a poster which advertises the Patek Phillipe watch. First of all, when looking at the colour scheme used, it is simple and not colourful or vivid. The colour palette chosen is unusual as the image of the poster itself is in black and white with the only other colours being gold for the logo and brown for the banner which has the watch in silver and blue-grey. This colour scheme could have been chosen to make the audience focus on the watch which is in colour and stands out as well as the black and white image of the man and his son which is the main focus. The logo and text is in gold which normally symbolises wealth or something expensive and luxurious which in this instance is the watch. The brown banner gives the feeling of old and antique however with the gold text, it gives the audience the impression that it should be kept in good condition to maintain its value over t...