Tabloid - 2/3/21

What is Brexit?

The term 'Brexit' is referred to the United Kingdom's departure from the European Union. The term was created from the word combinations of 'Britain' and 'Exit'. In June 2016, a referendum was held where voters had to decide whether the UK should leave the EU or remain. Around 52% of voters voted to leave the EU and so the UK left on the 31st of January 2020. Brexit was a big deal since it would impact many connections between the UK and the EU with impacts on the economy as well as imports and exports.

Audience

The general target audience for tabloids are aimed at working-class people. Tabloids are different to newspapers as they appear in more photographic segments and are informal. The purpose of tabloids are to exaggerate news stories for the purpose of entertainment rather to inform the reader on important news. The general format of tabloids contain a collage of pictures on the front page with big sized text which captures the attention of the reader to find out more. 

Due to tabloids being informal, they are aimed at a young, middle-class audience. The tabloids are heavy on stories and news about entertainment which are thought to capture the attention of young adults as it features topics they are commonly interested in. Examples include stories about celebrity gossip and television. 

If we look at the Daily Mirror tabloid, it contains typical features of a tabloid which the big sized text and the stories on the front page itself. The photo and text at the top of the tabloid is about an EastEnders story which informs the reader to turn to that specific page to find out more. There is also a big advert banner which is about a horse gambling festival. This could of been chosen for the working class audience to think about going since it is 'free' and in case they know anybody who is from the upper-middle class. The main story of the tabloid is in the middle which is in bold and big text which is about the Brexit news. There is another banner advert at the bottom which is from the bookmaker company 'Coral' and similar to the horse festival advert, it urges the readers to gamble or place bets. The tabloid shows that before readers can get to read the main story, there are many adverts, consisting of television or betting material to attract the reader's attention.

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